England's Emma Coates Exits England Under-23s Post to Become Head Coach at National Women's Soccer League's Bay FC
In a significant career move, the former England youth boss has resigned her post with the England WU23 national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.
Transition Stateside
Her appointment follows the departure of Albertin Montoya, who was at the helm of the San Jose-based club during its first two seasons in the premier American league. Montoya announced in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“It has been a privilege to serve my time with the FA,” remarked Coates. “It has been instrumental in my development both on and off the pitch. I am now prepared and eager to push myself in a new environment.”
Proven Developer
During her tenure in 2023, Coates guided the England U23s through matches including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. She will be joined to the United States is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the Women’s Super League.
Bay FC's CEO, a one-time Football Association technical lead, spoke highly of Coates's abilities: “Coates is an excellent coach, but she also has a strong record of developing players to succeed on the biggest stages.”
“Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were seeking,” added Cossington.
Bay FC's Journey
Bay FC had a contrasting start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its debut season before slipping to a near-bottom placement in 2025.
Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their time with us and wish them all the best with their venture abroad. They have played a key role in fortifying the pipeline between the young Lionesses and the first team.”
“Together, they have directly impacted the development of many promising talents who have gone on to become senior Lionesses,” he added.
Player Progression
After succeeding Mo Marley in 2023, Coates has overseen the promotion of several players to the Lionesses squad, including playmaker Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
Discussions for new U23 coaching staff has begun, as the FA looks to continue the growth of the youth national team in the coming years.
