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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. Pokémon's creators and London's Natural History Museum will launch a temporary store stocked with exclusive merchandise. Fans can look forward to products like plush toys, art prints, and writing supplies that are inspired by the museum's theme. The big draw, though, is a limited-edition Pikachu card, given as a free bonus for the pop-up. This shop is scheduled both the physical location and its web counterpart from January 26 to April 19.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome filled with beautiful artwork that show creatures in their natural habitats. The concept like what a Pokémon Professor could produce once adventurers submit their data, or what Charles Darwin could have sketched had the Galapagos teemed with flying-types instead of finches. Part of the charm stems from the book's serious treatment, presenting Pokémon as worthy of scientific inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

Why This Special Card Stand Out

The company regularly for The Pokémon Company to release promos celebrating big events or brand collaborations. A lot such collector items typically highlight the famous electric rodent who serves as the franchise mascot. What distinguishes this new museum card is its unusually large dimensions. While exact measurements have not been publicly disclosed, availability will certainly be highly restricted, and customers limited to just one card with each transaction.

Curbing Reseller Activity

According to a company announcement, some of the merchandise will also be sold outside the museum walls. However, broader availability will only be specific stores in the United Kingdom. Critically, collectors will not be able to purchase the card via the official web shop. While speculator demand is a given, the setup suggests they're going to have trouble hoarding mass quantities this time around. If you're unable to attend, consider the upcoming Pokémon Fossil exhibit coming to the Windy City in the coming months.

"Every penny from purchases from the Museum shop and its online store, including these items, support the Natural History Museum’s non-profit work. This includes the research of hundreds of researchers dedicated to conducting studies and finding answers to the planetary emergency," the statement says.